Top 7 Digital Marketing Training Programs in India.

Digital Marketing in India

Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. (Cited from https://en.wikipedia.org/wiki/Digital_marketing)

In India we are seeing a new dawn of future in the information technology and today the future is none other than in digital marketing. Yes digital marketing is the emerging profession and has a very bright future prospect with great growth in the industry and as well as salary package is concerned, a newbie in digital marketing could take home around 25k a month to 6lac per annum. There is no surprise that a digital marketing in India is fast paced growing arena and will produce even more jobs than present and will grow further.  Digital marketing is not just E-commerce that’s why people in the traditional marketing field are also taking digital marketing courses to earn a place in the field. As the demand for qualified professional are growing in the digital marketing industry at the same time new colleges are including digital marketing in their curriculum. As per our online research  it is advisable to enter the digital marketing industry now because the technology now a days is changing fast and the curriculum studied in past out dates soon so the sooner you start the more grip you will have over the market and you could really rise in the industry. The industry is really dynamic and it has an awesome future with real good salary packages to offer.

To get started in the digital marketing field best would be to take up a course and first learn about the structure, functioning and what role you could play in the industry. Under the wider umbrella of digital marketing some training program also offers specialization in search engine marketing, mobile marketing and PPC (Pay Per Click). Almost all the courses and programs lists here have authorized certifications that could build up your resume.

Following is a list of some of the best known websites and companies that presently offers a digital marketing course in India

1. Digital Vidya

Digital Vidya is a company built exclusively for digital marketing training. Founded in 2009 by Pradeep Chopra and Kapil Nakra. Digital Vidya have done more than 250 training programs with more than 6,000 participants so far. They have combined with many leading companies such as eBay, GM, Reliance and Citibank to offer digital marketing training.

From the top level CDMM Course, they have other short courses which include:

  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
  • Social Media Marketing (SMM)
  • Email Marketing
  • Inbound Marketing
  • Growth Hacking
  • Web Analytics
  • Mobile Marketing

These courses include one month research based internships, online discussion forum and support, placement assistance, the certification exam and the certificate itself.

All courses are online with no physical venue. All the courses come with 100% money back guarantee. You can either choose for a mid week training or a weekend training.

The training programs offered by Digital Vidya are mostly taken up by sales & marketing professionals, entrepreneurs, digital marketing professionals and students.

Website: http://www.digitalvidya.com/certified-digital-marketing-master-course/

2.) Digital Academy India:  

Another leading digital marketing course provider is Digital Academy. It is one of the leading digital marketing training companies in India. Since there start they have 5000 people trained under their belt.

They provide 3 courses. One flagship course and two short courses. Their main digital marketing course is Certification Program in Digital Marketing. The program contains the following modules.

Training Modules

  • Introduction to Digital Marketing
  • Website Optimization and Usability
  • Search Engine Marketing (SEM)
  • Digital Display Advertising
  • YouTube Advertising
  • Social Media Marketing (SMM)
  • Search Engine Optimization (SEO)
  • Mobile Marketing
  • Affiliate Marketing
  • Email Marketing
  • Lead Generation for Business
  • Web Analytics
  • Integrated Digital Marketing Communications (IMC)

The training is available online and for further information you could checkout their website.

Website: http://www.digitalacademyindia.com/

3. NIIT Digital Marketing

NIIT is known to everyone in India as one of the best training institute in India and now it is the first institute in India to launch a comprehensive digital marketing training program in India in the year 2012.They have partnered with the Digital Marketing Institute from Ireland for the content and course materials. You will be getting the certification from Digital Marketing Institute. You have to attend training in the NIIT premises as online course training is not available thought he lead instructor will not be physically present. The training is provided via a live video stream. The training is provided with a live video stream.

Following courses are offered by the NIIT.

  • Professional Diploma in Digital Marketing
  • Professional Diploma in Mobile Marketing
  • Professional Diploma in Social Media Marketing
  • Professional Diploma in Search Marketing

Few drawbacks with NIIT training program would be no option for online learning, non transparent pricing and not being an exclusive digital marketing training institute.

Website: http://www.niit.com/solution/digital-marketing

4. Manipal Global Education Services

Here is another best training institute in India. Manipal Global run hospitals, training institutes, resorts and club houses. As a part of Manipal Global Education services they offer digital marketing training.

Manipal offers digital marketing training in a classroom setup with a physically present instructor. The course spans over the three months time. They claim that you can master the fundamentals of SEO, SEM, Web Analytics, Social Media and Online PR.

Website: http://online.manipalprolearn.com/DigitalMarketing

 

5. SimpliLearn.com

SimpliLearn.com is a premier company for training and they have a second office Houston, Texas. As of now they have more than 100 certification courses. They also have an office in Simplilearn.com provides online and offline training based on the needs of the students.

The digital marketing training program is named as Advanced Online Marketing Certification Training.

SimpliLearn.com will also assist you in getting the OMCP certification. OMCP is awarded to professionals who have completed extensive training and possess several years of online marketing experience.

Website: http://www.simplilearn.com/digital-marketing/digital-marketing-certified-associate-training

6. AIMA

The ALL India Management Association has digital marketing training program in partnership with Digital Vidya for the content and course materials.

AIMA’s digital marketing course consists of the following modules:

  • Orientation to Digital Marketing
  • Search engine Optimization(SEO)
  • Search Engine Marketing(SEM)/Google
  • Analytics and Display ads
  • Social Media Marketing
  • Email Marketing
  • Web Analytics

Their program is served as an Online Weekend Programme. The training will come about for 4 hours on Saturday and Sunday and the said course is set to complete in 3 months.

Website: https://www.aima.in/education-services/e-learning-courses/professional_certificate_programme_digital_marketing_and_analytics_.html

7. EduPristine

One of another well known premier training institute in India is EDU pristine which offers courses such as Big Data, Hadoop, Business analytics, Finance and Accounting.

Located around 12 cities in India which includes the metros and major cities like Bangalore. Edupristine provides both online and offline training sessions on digital marketing course.

Their digital marketing training emphasizes on SEO, email marketing, social Media marketing, pay per click advertising, Google Adwords and mobile marketing. Below following curriculum is provided in  a 12 days program.

  • Introduction To Digital Marketing
  • Google Analytics
  • Search Engine Optimization
  • Search Engine Marketing(SEM) Framework
  • Strategy of Social Media Marketing
  • Framework of Email Marketing & Going mobile
  • Lead Management
  • Live Project

Classroom training have advances over online training sessions as you could learn better with other students. Eduprisitne is a good choice for the digital marketing course.

Website: http://www.edupristine.com/

Summary:

Well certainly all of the above training institutes are premier institutes in India for digital marketing training programs and they all have their advantages and disadvantages. The last word of advice would be to use this post as guide to select the best program which suits your particular need.